Behavioural and Cultural Insights
The Behavioural and Cultural Insights (BCI) Unit works to advance the use of evidence-based approaches for understanding and addressing health behaviours. Our key areas of work relate to research, evidence, training and advocacy.
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3 September 2026
Increasing cancer screening uptake – evidence and considerations from the behavioural sciences: Behavioural...
This policy brief explores strategies to increase cancer screening uptake, with an emphasis on behavioural and cultural insights. Based on a review of...
17 June 2026
Behavioural and cultural insights in the WHO European Region, 2023–2024: status and progress report
In 2022 Member States of the WHO European Region adopted a regional resolution on behavioural and cultural insights (BCI) with five strategic commitments...
27 April 2026
Role of the arts and culture in addressing the health impacts of climate change: Behavioural and Cultural...
Climate change is a growing public health emergency whose impacts extend beyond physical illness to mental, social and cultural well being. Technical solutions...
This case study explores the process and positive outcomes of piloting Immune Patrol, an innovative digital education package on vaccination and the immune...
